Online Marketing Tips And Tricks
Written by Author on July 12th, 2009When you begin a marketing campaign the web may seem massive, but really the majority is crap and once you begin realizing that anyone no matter what their views are can post whatever they want onto the web it really comes down to a couple thousand authoritative sources in which you should be interested in. Personally I recommend watching the top 100 websites within your niche which you can find by doing a search for you most wanted keywords. Really this is key for anyone that wants to make money online track your competitors. If you want to check who is linking to your competitors so you can either ask them for an exchange or submit your link if they are a directory I recommend using Yahoo’s site explorer. This tool will show you the top one thousand links that are linking to your competitors website or blog. To use this tool all you need to do is go to yahoo.com and type link:www.yourcompetitorsurl.com and the list will come up. If you would like to know why a website is ranking above you and have already checked the onsite SEO finding out where your competitor is building links will give you your answers. Remember though it is good to follow a good website marketing blog.
Now after you find who is linking to your competitor it is very helpful to attempt and gain the same links whether through email, commenting, submitting articles, or whatever type of link they have on the URL. It is also important after gaining links from your competitors linking partners that you build your own links therefore going beyond whatever your competitor built. Remember when you are not moving up in the serps (search engine results pages) the most likely culprit is other websites out marketing you building links faster which means to catch up and increase your traffic you must do the same thing. Of course monitoring your competitors is not the only key when trying to rank well and gain organic traffic.
Another aspect of internet marketing that should be on your mind is becoming an expert within your niche and this can be achieved a couple of ways. First and foremost when your competitors talk about you knowing what you are talking about this is a good sign you are on your way to becoming an expert within your niche. Another thing of course is speaking knowledgably about your niche and speaking often. You could know more than anyone else in the world about a subject, but if you don’t write articles and submit them frequently then there will not be enough people that will read your work and recognize you as an expert. Something else that really helps to become an authority is to have a very prominent webmaster or blogger recognize you within their web presence. This one is the most difficult, but can launch you from zero traffic to thousands daily and linking will no longer be an issue since there will be tons of websites willing to link to you freely.
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