Article Treasure Cove

This is an article about using the revolutionary E-Advertising Strategy marketing strategy in the form of video games for your home-based Internet business.

“Advergaming” is the term that is used where video games are used to promote a particular product or home-based business. It was a term first created by Wired magazine to describe the commissioning of free online games by big corporations back in 2001. Advergaming can be divided into 3 categories : BTL Advergaming, ATL Advergaming and TTL Advergaming.

ATL Advergaming can be loosely termed as a promotional video game. For instance, you incorporate interactive video games on your Home Based Business Idea website with the purpose of creating awareness for your home-based Internet business product among your website visitors. It is also used as an Internet Marketing method in which more traffic is generated to the site. When these games are made to advertise a specific product, it will be featured in the game.

Prior to the advent of the Internet, floppy disks (and later on compact discs) were created for the purpose of games promotion and with that, product advertising and marketing. American Home Food was the pioneers in Advergame and was created by one Chef Boyardee. This was later followed by Taco Bell and Coca-Cola by using floppy disks as to promote their games. Chex and General Mill on the other hand were the pioneers of compact disc Advergame distribution. The graphics contained have also evolved and improved.

You can use BTL Advergaming for your home-based business to incorporate recruitment tools such as edutainment, in-game advertising and militiamen. You can use the mascot or logo of your home-based Internet business as the hero in these games. Pepsi and Burger King used Pepsi Man and Burger Man respectively in their advertising and Online Marketing strategies. You can use commercial, educational or even political-themed storylines for your home-based business.

In-game Advertising is largely more well-known for commercial purposes to incorporate product-promotion in the games. You can use this to promote a particular product of your home-based business. This is increasingly getting popular with movies even promoted through this method. As an example, “The Mummy” has developed games based on the movie theme. Educational Advergaming can also be used. As the name suggests, it will educate the consumers and the target niche market.

The games have also been known to act as a form of advertisement in itself. As an example, EA Sports have incorporated banners of Pepsi that line the frame of the game. You can use this method for your home-based business to reduce the cost of the games and even possibly give out free games.

Through The Line Advergaming or TTL Advergaming is the method that is least used. This is where you provide URL links embedded in a particular game that will take players to the web pages that will contail BTL Advergaming for your home-based Internet business. As an example, the game “Enter The Matrix” URL hyperlinks were embedded in the background. Players are required to click the links to learn facts to solve the level. It also acts as a form of advertisement for the said product. Curiosity regarding the theme of the games will attract players to click on the links. You can also include a freebie or prize to tempt players to click on the URLs.

It can be an effective method of advertising for your home-based Internet business as you are creating awareness among the players and their friends. Advergaming largely depends on word-of-mouth and as such, often referred to as viral marketing. For the year 2004 alone, the industry was worth $83.6 million involving 105 million players worldwide and is expected to grow even more.

Tags: Video Games – The Newest Advertising Commercializing Technique For Your Internet Home Business, Video Games – The Revolutionary Advertising Marketing Strategy For, Video Games – The Revolutionary Advertising Marketing Technique For Your Home Based Business