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This article looks at using organic Internet home-based SEO Tools as traditional PR goes out of business.

Digital press release becomes increasingly popular as a publicity tool with traditional print media either going out of business or shifting their focus to online operations. An increasing number of traditional press release companies and publicists are also realizing on the potential and effectiveness of digital press release distribution. It isn’t uncommon to see many well-known PR home-based business websites operate similar to article submission websites albeit with stricter guidelines.

The Home Based Business website publicist or owner needs to realize that a digital press release is able to help boost business with increase Internet home-based business website visibility on search engines provided the press release is well-written and incorporated with the right links. For most of the major press release sites, the maximum word-count would be approximately 400 words and additional charges would be implied if your word count exceeds this.

Traditional press releases on the other hand, often exceeds 400 words. It targets success with the radio, television and print media. Since for traditional press release the Web is of secondary importance, keyword might not be incorporated into the text. It may insert a sole primary link while a digital press release might display several hotlinks to different pages of your home-based business website.

Traditional print media writers and editors will also be requiring re-training on this and other issues that affect the visibility of text on home-based business websites, but I will save that for the future. For now, I will look at some of the main features of a digital press release and see how it suits up when compared to the methods employed by traditional PR channels.

What Is A Digital Press Release?
A digital press release can be defined in many ways. It is a digital press release that is posted over the web on one of the many PR websites and is distributed to several news wires and other sites as well. The Internet home-based business press release is often optimized with live links to different home-based business website pages with a fee charged to each link or for a fixed number of links. For the best results, keyphrases are targeted. On the other hand traditional press releases hardly (if ever) target on keywords.

How Does Distribution Of An Internet home-based business Press Release DfferFrom Traditional Press Releases?
Digital press releases often targets large search engines such as Google, Yahoo and MSN as well as news distributions websites such as Associated Press, Reuters, and Real Simple Syndication (RSS). The main objective of a digital press release is to have it reproduced on as many websites and RSS feed as possible. In addition, the backlinks to your home-based business website will be spread across the web for maximum exposure.

On the other hand, traditional press releases are focused towards print, radio and television. There are e-Marketing home-based business digital press release services such as Marketwire and BusinessWire who also offer traditional PR in addition to their digital press release service. Since the focus of a traditional PR is for traditional PR channels, the distribution channels needless to say are different. A traditional PR service might focus on good regional or statewide lists that are up to date with recent names and phone numbers of editors who may be contacted with follow up phone calls and emails.

How Does A Home-based Business Digital Press Release Increase A Website’s Visibility On Search Engines?
The digital press release, if written professionally with a hook, can be posted at multiple locations on the web. A link to the website is sometimes provided for free (in the contact info) or the user must pay for multiple links. The digital press release is very effective at stimulating search engines because once added to the websites search robots will dig for keywords and find the new text. The backlinks are set up on PR websites where the release is posted immediately. Many of these sites archive their press releases so these backlinks are mostly permanent (unless the PR site goes out of existence). As the release is republished by website editors and picked up by those who subscribe to RSS feeds with related topics and themes, the backlinks are spread even more widely.

Should A Digital Press Release Be Used With A Home-based Business Website Launch?
The answer to this question is a definite yes! Do not lose out on the opportunity to help search engine spiders find your home-based business website. With your press release, you will be able to help searcg engines identify your website with the keywords used. If the press release is properly syndicated online, search engines will also be able to pick up on the backlinks from valuable, industry related websites. In addition to this, you will also be able to obtain a high ranking for your keywords. In addition to posting your home-based business press release on your web site, it can also be posted and shared on various social networking web sites including Facebook, Linked In, Fast Pitch and any other sites where the traffic is high.

The digital press release was still in its infancy 10 years ago, and not well recognized by marketing specialists or Search Engine Optimization Service firms even five years ago. However, with many newspapers and and other print publications on a downhill, digital press releases have worked their way significantly among home-based businesses. You can easily promote your home-based Internet website by writing and creating your press release.

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