Article Treasure Cove

When the economy plunges, many business owners cut advertising and marketing dollars first. Initially, their reasoning seems sound —”I have to pay my employees, utilities and keep inventory. I’ll cut back on advertising and save money.”

What these business owners don’t realize is that it is advertising and promotions that drive their business’ income that pays the employees and the bills. Lets look at some reasons why it is important to continue advertising in difficult times:

* If you have a viable product, someone is going to need it. How are potential customers going to learn about your business? Word of mouth will only take you so far. Local customers generally read local shopper and subscriber based newspapers for not only news, but bargains!

* Research shows, a consumer may need to see an ad seven times before deciding to make a purchase or use a service. If you limit your advertising, a consumer may forget about you and use a competitor who is still advertising.

Since you still need to advertise but, like most business owners, may have a limited budget, you must determine where your advertising dollars are best spent . free weekly shoppers will give you the best options and return on your investment for several reasons:

* free weekly shoppers offer a mix of classified advertising and display ads. You can use both types of ads for maximum exposure.

* Someone may pick up free weekly shoppers to look for a miscellaneous item or service, see your ad, and realize they are also in the market for your products or services.

* Advertising in free weekly shoppers. You can spend thousands of dollars on expensive broadcast advertising and never see a return on your investment. You can reach the same audience for a fraction of the costs by utilizing print classified advertising.

The economy is cyclical and prosperous times will return at some point. Continuing to advertise will maintain your hard earned relationship and legitimacy within the community. Newspaper print classified advertising is affordable and effective. It will stretch your advertising dollar and can be an invaluable tool in economic slowdowns to help keep your business above water. Businesses that actively and continually promote themselves will be more likely to remain profitable until better economic times return.

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