Entrepreneur Ideas – A Bad Business Selection Can Destroy Your Venture
Written by Author on January 12th, 2010So you want to start a business, be your own boss, step up and be in control of your life. Multiple options and choices will Wherever there is money involved there will be both perils to avoid and advantages to look for. Discover the three essential options for a
successful startup entrepreneur
Often a typical entrepreneurial idea would be a [spin]conventional ‘bricks & mortar’|business[/spin]Multiple options and choices will present themselves. By this I mean something like a ordinary retail store or other business that sells products and perhaps also offers services around that product set.
A business of this nature requires a significant amount of startup money. There would be items to purchase such as inventory, tools for the services and perhaps a shop fit in the case of retail or a workshop for the services component. Don’t forget premises will probably also be required, and that most likely
Depending on the market chosen even a pickup van may be needed to perform the services or product delivery. after not very long.
We haven’t even explored the possibility of employing staff which, in all plausible situations will be required. This comes with it own set of responsibilities, compliancy and ultimately stress.
On the upside, potentially margins on services can be good if well managed however, unless you want to be that manager you will need to find, employ and retain a top person for that role as well.
In summary:
Capital & Cash flow
Ongoing overheads
Location and time restrictive
Potentially good returns from services
A franchise can look like a great opportunity and many a fledgling entrepreneur will think he has found his or her answer. The franchise company usually has a proven business plan, with market research, suppliers, sometimes even included is demand generating marketing, and funding facilities.
These are all formulated into a working business solution that you can pickup and run, and that’s great! Do not be surprised at the extend though of the premium asked for this.Perhaps once off, perhaps as a rake-off as a percentage of revenue. Occasionally both may be levied.
Also a franchise is often tied to a physical area so you again could be restricted in the same way as a job may restrict you.
All in, a franchise could be summarized as ‘purchasing a job’. It’s normally a business that works, but at a cost.
In summary:
Cash flow and Capital
Ongoing overheads, Royalties or fees
Location and time restrictive
Proven business system with support
Now what about the direct sales industry? Depending on the structure sometimes this can also be labeled as Network marketing. I would guess this may be the least researched entrepreneur idea or the three discussed, at least initially, however once discovered it can be quite attractive.
Direct sales / Network marketing is where you earn money by representing a company’s products and sell them in a drop ship fashion for a commission. The business is scalable by sponsoring additional distributors who would do the selling and sponsoring in the same way. And you may even earn a portion from their revenue as well…
Note though these distributors would be independent businesses and not formally employed by you, so they would not come with the responsibilities of employees. Importantly as they will directly earn for you, it would be in your interest to coach them well.
You typically don’t have to carry inventory, so you won’t have to bank roll that or provide premises to store it, or transport to deliver it. Customer service, administration etc are for the most part handled by “the company”. Similar to a franchise a lot of proven, working business information and systems will be available to the business owners…
The person who enrolled you into the business may also be incentivised (as described above) to get you and keep you in profit and this to would contribute to a rapid successful result.
In summary:
Stock and staff freedom.
Low overheads.
small or no phyisical area restrictions or limitations.
Scalable.
Proven / Working business model with support.
Out of the 3 business models discussed the direct sales seems to offer the best chance of the best achievement with the least restrictions.
As a Business & Wealth strategist,Richard Baldock leads by example, teaching self-motivated people to become entrepreneurs and achieve their income goals working for themselves.
Richard Baldock is also the author of a FREE 4 day e-course “24 Rules for Success in Business”. Feel free to visit his blog at RichardBaldock.com – Connecting Entrepreneurs with Information to Achieve Success
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