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The first time I learned about the concept of copywriting was from Dan Kennedy’s The Ultimate Sales Letter. I didn’t really know the significance in this manual until I started learning a little bit more about Dan and about direct response marketing. If you don’t know what copywriting is, its basically the ability to sell with words. Copywriters write sales letters, they write for commercials that you see late at night like for sham wow, and slap chop.

So why is learning copywriting important for network marketing your might ask. Well imagine that you wrote an ultimate sales letter that for every 20 people who read it you sponsored 3 new recruits. Now imagine that this letter was on your very own website that got hundreds of visitors per week, what would that do for your business?

So here’s how you too can write your ultimate sales letter. The first thing is to know your purpose, why are you writing your sales letter? Do you want to transform traffic into leads? do you want a prospect to buy your vitamins? do you want to recruit new reps? Know exactly why you are writing your letter before you create your sales master piece.

The next step is probably the most critical part of your ultimate sales letter, which is creating a compelling headline. You want to get the readers attention immediately and persuade them to keep reading the rest of the letter, and that is done with a wicked attention grabbing headline.

Now you have to let them know they have a problem by explaining it so well that they think that you are reading their diary or something like that. Explain their pain of not having enough money, can’t pay bills, making someone else rich, and that there is nothing more to life than what they have right now.

Now you have them in a good position because remember when writing your Ultimate Sales Letter that people make decisions based on two elements.

1.To Avoid Pain

2.and To Gain Pleasure

To avoid pain out performs to gain pleasure almost every single time. Here is where you start bringing in your solution to their problem in your ultimate sales letter. Which is your product, you want to let your reader know how you used this solution to solve your problems easy and fast. Than have proof by testimonials, facts, and with your very own story.

At this point in your ultimate sales letter you have them in a great spot, here you want to build up your offer. You can add bonuses, let them know how long it took you find this solution, that if they were to do it themselves it would take years, money, connections, and more to do it by themselves. You also want to add bonuses to make this an irresistible offer where they would be almost stupid to not take this offer.

Okay let’s close these readers by letting them know exactly how to order your product. In your ultimate sales letter you literally have to tell your prospect to click the buy button, fill out the form, and enter their credit card information. You will lose a lot of sales if you don’t tell them exactly how they can get their hands on your products, services, etc.

Knowing how to compose your very own Ultimate Sales Letter truly is a million dollar skill that can set you free, here’s a great service that has pre-written sales letters that can make you money by simply filling in the blanks by clicking here – Instant Sales Letters

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