Article Treasure Cove

Bus advertising is part of the transit advertising family, along with train, taxi, and subway advertising. It is an often neglected marketing strategy.

The common view used to be that those who used the bus were simply not a desired audience – if they could not even afford to buy a car, why would any company be interested in trying to sell to them? Companies have now realized the error in that opinion.

Often people who use the bus no longer do it because they are not able to afford a car. Instead, many well paid professionals have environmental concerns or find it less hassle than driving themselves.

Furthermore, with the introduction of advertising on the outside of buses, pedestrians and drivers alike will be forced to see the displayed ads, as they pass through the bus station or when they are stuck in traffic with a bus.

Bus advertising is the ideal venue if your marketing campaign aims to reach a large audience consistently. It will be seen by thousands of people every single day, which is the equivalent of millions of impressions over the course of a campaign.

Transit advertising also has a major advantage over the other means of reaching thousands of people; unlike TV or radio, it cannot be turned off. Bus ads are a part of the environment and day after day people are forced to see them.

So, bus advertising can really strengthen your marketing campaign or your brand when used with other media. By sheer repetition, this it will ensure that your brand is on the top of the customer’s mind whenever they need to buy a product or service in your market.

The cost of bus advertising is different depending on the city that you want to advertise in and on what particular routes. Larger cities will cost more because more people will see your ad. But for small companies, small cities are not as expensive and, if you are looking to run a geographical campaign, they are perfect.

When advertising through transit ads consistency is key. These campaigns are there for the long haul and they are not the best venue if you are promoting a one week campaign. You also need to be sensible because it will be seen by all sorts of audiences and you do not want to offend anyone.

Your bus ads need to be bold and demand attention, and the accompanying slogan should be short and memorable. It must be simple enough that it will be processed by a person’s mind even while they drive, listen to their iPod, or chat with other people.

To summarize, bus advertising is perfect for geographically targeted campaigns or if you want to reach large audiences for a really low impression cost. If your marketing strategy fits either of those criteria, consider it worth your while.
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To learn more about bus advertising visit http://www.psvmedia.co.uk

Tags: advertising, bus advertising, Business, Marketing