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The AdWords Slap also known as the Google Slap, is a phrase that strikes fear into most writers and web designers. While most of these folks know what it is, many people don’t.

If you use – or are planning to use – AdWords to generate online business, it is very important for you to be aware of the AdWords Slap and educate yourself as to how to avoid it.

Whether you have no idea what the AdWords Slap is, or if you are trying to learn how to avoid it, this article will provide you with valuable information on effectively marketing your website with the Google AdWords program.

The primary goals of this guide are to help you avoid the AdWords slap but also to learn a few powerful tactics and tricks that will help with increasing your ads’ effectiveness and ranking. If you will know how to improve these 2 parameters you will enjoy a dramatic increase in your site’s traffic and product’s sales.

So, read on, my friend as the tips presented in this guide can help ensure that your website won’t be stuck in the limbo between first page Google results and the unfortunate ones at the very end.

Origins of the AdWords Slap

Why do people use Google for? Of course, to find information they need. Typically, when a user performs a Google search, he or she is searching for a particular type of item or answer to a specific question. Along with search engine results, the Google user also gets AdWords results.

The AdWords results should be an effective form of advertising. When displayed, these ads should provide readers with the type of information they are seeking when they go to Google in the first place.

Imagine what will happen if people click on links or AdWords from Google that do not connect them to useful, relevant information? Of course, if the landing page is not relevant to the search, the user will be dissatisfied, and will lose confidence in clicking on an AdWords ad in the future up to a point where he might even consider not using Google anymore.

No wonder then, that Google had to find a strict way to make sure users will trust their search engine results.

When AdWords first hit, it was pretty much anything goes. However, Google quickly realized that controls needed to be put in place to maintain the integrity of the program.

Google knows that happy customers are likely to become loyal customers and that the only way to enjoy long-term success with the program is to make sure that users consider AdWords to be a trustworthy source of relevant information. So it only makes sense for Google to implement AdWords policies designed to ensure that their users are happy.

At first it was the ad content that was placed under the Google’s microscope, and then Google started examining the ad’s landing page. Soon after keywords became the main player in the AdWords game and so on…

As a result, many web developers had to change their mindset toward choosing keywords and writing copy for the landing pages associated with the AdWords program, to ensure that their sites give users what they want.

One thing was and is still clear – not adhering to Google’s advertising policy will cause what has become known in the industry as the Google Slap, a term that was first invented by Perry Marshall.

We are not sure what Google calls it but we like to call it the AdWords Slap it is more accurate to our opinion.

Anyway, what ever one chooses to call this phenomenon it has only one meaning:

This is Google’s way of forcing problematic AdWords and their web pages, to become better and more relevant, thus ensures their user’s satisfaction.

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