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The USB Pen has risen from an humble tool that technical geeks possessed and showed off to us lesser mortals to an item that anybody and everyone carries. From students and teachers to the average person on the street, all and sundry can carry them. So they are an exceptional promotional opportunity.

But if you are sorting a USB drive for your selling strategy, what is there to think about?

Well, the answer is probably not that much, unless you want to make it a very first-class product. Phone up any suitable printing company, order the basic model of flash pen and give them your logo. Then the promotion can start.

But these small tools are a lot more powerful than that. Why not take the chance to get masses more value from this excellent device?

First, do you have a product catalogue or handbook? If so than this can be preloaded onto the flash drive before it leaves the printers. Want to make sure that they keep the catalogue? Then the information on the USB Pen can be protected so that it is not writable, so it sits on part of the stick that there is no admission to, other than reading it.

Next, why not get it shaped in preference to just going for the basic model? The device can be formed into almost any shape that you would like it to be. Whether that is a shape that matches your logo or represents the produce you sell is up to you. For haulage firms you can use a lorry, or a football for a sports company.

Add to the gadget something to make it more practical. For example, a lanyard so that it can be hung about the necks of the receiver and it is simple to keep it with them. Maybe even customise the lanyard with your logo additionally for additional impact?

Or a few of these can also include practical tools such as lazer pens. These can be very eye catching, literally, but by adding a tool to an already useful device, you are rising the possibility that the beneficiary keeps and uses the gift for a long time.

And do not overlook that the USB Pen does not just have to be printed on one side. You can have printing on both sides of the stick, which means that you are doubling the publicity. Or you can even team up with someone else and print a alternative message on the reverse side.

And to finish, if you are organising an event for which you intend to give out logo gifts, then it is well worth getting a flash drive printed up with a suitable logo and loading onto it the agenda of the gathering or event, or even just placing on there the contents of slides of guest speakers.

This might seem a waste of time, but with the prolofication of the Netbook and laptops being so portable, there is a decent likelihood that a lot of your attendees will have computing power at the fingertips and be able to follow the documentation throughout the event.

If you would like to learn further in relation to promotional flash drives, then call into our site. Or for additional new promotional tips, call into the blog.

Piece written by Keith Lunt

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Tags: logo USB drives