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For a complete step by step sales copywriter course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.

1. Most people like surprises because it’s a change of pace from their routine. Tell your prospects that they’ll get a surprise free bonus for ordering. Everyone like surprise bonuses, it incites curiosity to see what it is.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. Just because you understand how to order your product don’t assume your customers do, sometimes the simplest instruction can be confusing due to bad grammar or punctuation giving to many people a different meaning to the instructions. Test the process to make sure it works and people you don’t know or who have never used your service can understand the ordering process. Many shopping carts are abandoned online before payment due to confusing steps or just too many of them. Test and track is the key. Survey your customers to find out what they found easy or difficult. Sometimes the slitest changes can means big profits.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy. Display security seals from your payment processor this will build trust on the process.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product. Thank them after the purchase and suggest similar products they may like, Amazon uses this method very well.

5. Most people are curious about things that could affect their current lifestyle. You could use words like “Secret” or “Confidential” in your ad. Making your customer feel apart from the crowd can make them feel special.

6. Most people want to invest in their future. Tell your prospects to “invest in your product” instead of “buy our product”. Painting a picture of responsibility in your customers mind will make them feel like they are doing the right thing.

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like “New”, “Just Released”, etc. People like to get the latest and greatest.

8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them. People look for solutions to problems all the time, showing or telling them how you have the answer will convert there visit to a sale more often.

9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. Giving the image that your customer will be seen as a benefactor to others will conjure up an image of well being.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they’ll achieve by ordering your product. People like to achieve goals they set themselves so helping them do this with your product by either showing how they can save money or time in the process will convert them to a paid customer.

More free online copywriting course tips are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.

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