Breaking Down A Sales Appointment Setting Script.
Written by Business Maker on June 30th, 2010Although I am not a strong believer in various call scripts (because I tend to believe that they make you sound like a phony reader), I do confide in using quite a few key phrases when making a phone call to the prospects. Let us being with the salutation phrase- “Hi”. Many sales people that I am aquatinted with like to start off a call with a prospect by saying “Good Morning” or otherwise “Good Afternoon.” While there is nothing wrong with using those phrases, I often hear sales people get tripped up when they forget the time of day. They say something like “Good morn…rather Good afternoon.” I prefer not to take the risk; so I simply say hi. Name drop (if applicable)- If I’ve been pushed down to somebody with a less-important title, I drop the higher-level executive’s name right away because it automatically commands the lower-ranking prospect’s attention. I say this before I even say my own name and before telling the person why I’m calling. “Hi Joe. Don Smith suggested I speak with you…”
Reveal professional commonality (if possible). This would apply to working for the same association, such as the Chamber of Commerce or an industry-related company. Example phrases include: “We are new members of the Dallas Board of Commerce.” “We are preferred business partners with the Plumber’s Group Association and cooperate with several of your fellow members.” The next you should come over to asking for the meeting- asking to meet with the person, and this may probably come in three parts: tell when you’re going to be in the area- (Most people don’t want to inconvenience you by having you travel to their home. However, if they know or think you’re already going to be in the area, it’s makes them feel a little better about it.) Ask if a meeting makes sense- (Let the prospect make the decision instead of pressing it on her.) reiterate the purpose of a meeting- When I ask for a meeting, it sounds a lot like this: “We are going to be in Detroit next Thursday and Friday and I wanted to see if it would be sensible to set up a meeting to discuss how we can help you reduce IT expenses.”
These are just the very fundamentals to help you to get started in cold calling prospects. It goes without saying that sales people should learn how to get past the gatekeepers, know their products, know their competitor’s products, and be prepared to overcome objections. And when it comes to small talk, engage in it only if the prospect initiates it. Or else, you will be most probably wasting valuable time you could be using to get a meeting that would likely initiate a new business.
Today it is quite easy to find a good b2b connection – this is where a professional appointment setting can help you a lot.
And some general tips – today the web technologies give you a really unique chance to choose what you require for the best price on the market. For example, search for appointment setting services. You will be amazed how quick you can find set of products and prices for them. Strange, but most of the people don’t use this opportunity. There are a number of other means to earn money, for instance managed forex accounts. In real practice it means that you should use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
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Tags: appointment setting, appointment setting service, b2b, Business, business 2 business
