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Conforming to an Web study made by Pew Internet & American Life Project in 2009, around 10% of all internetusers visit a classifieds website each day.

Classifieds websites audiences doubling every year

Same study indicates that the number of people using such websites more than doubles every year since 2005. From selling their autos to buying pets and from real estate to looking for a job, people seem to become more and more interested in free online marketing offered by classified websites.
Unlike EBay or Amazon where the dealings are completed online, users almost never buy directly from free classified sites. Instead, they use the service to look for greatest offers and get in touch, while transactions are conducted in person or by mail.

The effectiveness of the online classifieds ads market seems to attract not only individuals but more and more companies as well.
Beyond the effectiveness given by the growing audience, the insignificant price for such a service is another key element that made the online classified market cut in half the American newspapers revenue from classified ads.

Online classifieds crippled the newspapers classifieds generated income

Newspaper Association of America Advertising Expenditures was of 19.6 billion dollars in 2000. Eight yeas later, classified revenues plummeted to 9.9 billion dollars in 2008.
A talk with the owner of California-ads.com, a fast growing classified website confirmed the tremendous Californians enthusiasm for online classifieds and the migration of organizations towards it:
“During the past two years we grew at a rate of 50% per year. Most of our clients are organizations that migrated from newspaper towards web advertising to find a far more effective environment to sell their goods or market their available jobs. While individuals go for free ads, organizations prefer paid services, like featured ads or posting in multiple cities. They particularly like the fact that they can reach a big audience by paying less, sometimes reaching a ROI up to 80% better than in the case of normal promotion through banners or flyers” says Alfred Kane, PR Chief at California-ads.com.

So what’s next for the classified market?

On one hand there is a tendency of sites targeted per region, like California-ads.com or websites that offer clients the chance to use predefined graphic design or text formatting so that they make their ads more interesting. FreeCraigslistAds.com is such an example, permitting users to make their ads stand out by applying pre-designed templates.
One thing is for sure, no matter how the classifieds websites will look like in the future, it’s hard to imagine at list 5 years from now a better way to sell our autos, buy our homes or find a job.
California classified ads is a FREE ad service provided for Californians. This is the best place to buy or sell anything on the West Coast from Autos to Pets or Houses. You can reach target audiences in locations like Reno/Tahoe, Santa Barbara, Modesto, Ventura County and of course, big cities like Los Angeles or San Francisco. Post your ad today and be seen. And, if you choose to have a featured ad you will increase your chances by up to 80%!

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Tags: classifieds